[01]AI Agents
Straxion AI
Multi-agent orchestration system handling 10K+ requests/day. RAG pipeline with custom LLM integrations.
AI agents · MVPs · Product design
Agentic AI, Software & Design for SaaS, Fintech & Ed-Tech.
We design, build and ship AI agents, MVPs and full products, with the brand and interface to make them sell. Engagements from $3,500, live in 14 days, because a quarter of delay costs more than the project.
68%
user satisfaction uplift after our LMS design-system rollout at Top One Percent.
AI agents, MVPs, full-stack builds and product design for SaaS, Fintech & Ed-Tech
Based in India · 3 call slots daily, 9am–12pm ET
Our engineers come from teams in the US, UK and Korea
Korea
USA
UK- Dolami · AvatownUSA
- Northeastern UniversityUSA
- The Radical Agreement ProjectUSA
Where we come from
Engineers and operators from teams in the US, UK and Korea
We already work across time zones with founders and teams like yours.
- South Korea · Global
Samsung Electronics
A global electronics and technology leader
AI engineering
- USA · San FranciscoDolami · Avatown
Dolami · Avatown
A VR startup running a marketplace for virtual avatars
Marketing & community growth
- USA
X-Culture
A global experiential-learning network for students and businesses in 100+ countries
Growth & operations
- USA · Virginia BeachThe Radical Agreement Project
The Radical Agreement Project
An improv-based corporate training company
Marketing & corporate workshops
- UK
Packt
A global publisher of books and courses for developers
Community & growth
Who we are
We design and build AI agents, MVPs and software products that help SaaS, Fintech and Ed-Tech teams ship faster and grow.
About the work- [02]AI Product
Quotiq
AI-run quoting desk for manufacturers. Reads every RFQ email, prices from your real rates, tracks deadlines, and waits for your approval.
- [03]AI Agents
SpeakCoach
Practice real sales and interview calls out loud with a voice AI coach that scores your speaking and body language. Hindi, Tamil, Telugu and 70+ languages.
- [04]MVP Sprint
Backersstage Capital
MVP sprint for a VC firm. A complete platform shipped in 14 days with core features and production deployment.
- [05]AI Agents
SUPERMISSION
LiveThe agentic DeFi terminal. One chat to swap tokens, provide liquidity, earn yield, trade prediction markets, and analyse wallets, with zero gas fees.
- [06]AI Agents
Voxa
Voice to action for Mac. Hold a key, say what you need, and watch an agent finish it across Gmail, Notion, WhatsApp and Calendar. On-device speech recognition.
- [07]Full Build
La Premia
Premium garment and lifestyle care platform: wardrobe, footwear, leather, sports, travel and home services with doorstep pickup and specialist restoration.
- [08]Full Build
Provn
Full-stack platform with advanced features, production deployment, and a scalable architecture.
By the numbers
10K+
Requests a day
Handled by the multi-agent AI system we built for Straxion.
14 days
Kickoff to live
Our MVP sprint for Backersstage Capital. A live platform, not a prototype.
70+
Languages
Coached by SpeakCoach, the voice AI we designed and shipped.
68%
Satisfaction uplift
After our LMS design-system rollout at Top One Percent.
Services
Everything your product needs
AI engineering, software, design and video under one roof, so the agent, the interface and the story never drift apart.
Agentic AI[01]
AI agents that read, decide and act across your tools, with a person approving. Led by our ex-Samsung AI co-founder.
AI agentsRAGAutomation
MVPs & software[02]
Full-stack web apps, SaaS platforms and MVPs, built and deployed to production. Live in 14 days for a focused MVP.
MVP sprintsFull-stackSaaS
Product & web design[03]
Product UX, conversion websites, dashboards and design systems, designed and shipped live.
Product UXWebsitesDesign systems
Brand identity[04]
Positioning, identity systems, and guidelines your team can keep shipping from.
PositioningIdentityGuidelines
Video & motion[05]
Product demos, launch films, and reels made by the team that designs the product.
Product filmsReelsMotion
Selected work
Featured projects & shipped products
We don't just design screens. We ship products and measure what changed for the business.
Our product · Coming soon
We're building Revive, our own agent for your PC.
An orb beside your pointer on Windows. Say what you need and it does the steps, keeps the PC fast, and every change can be undone.
Meet Revive
Pricing plans
Ready to ship your product?
Live in 14 days, because a quarter of delay costs more than the project. Every engagement is scoped and quoted after a 30-minute call. These are starting points, not price lists.
MVP Sprint
From $3,500
2 weeks
A focused MVP, AI prototype, launch page, or design push for a decision that cannot wait. Live in 14 days.
- Scope and conversion audit
- UX and interface design sprint
- Build and production deployment
- AI feature or prototype, where it fits
- Code, files and docs handed over
Product Build
PopularFrom $12,000
6–10 weeks
Brand, product design and software built as one: a complete product your team can launch and sell.
- Positioning and brand identity
- Product design and design system
- Full-stack web or SaaS build
- AI agents and integrations
- Launch-ready, with your team trained
Product Partner
From $4,500/month
Monthly retainer · 3-month minimum
An embedded design and engineering team for ongoing product, AI, and growth work.
- Priority design and engineering capacity
- New features and AI agents shipped monthly
- Analytics-informed iteration
- Design, build and ship support
- Timezone-matched walkthroughs
Add-on · Quoted per project
Agentic AI & automation
Put AI agents to work in your product or your operations without hiring an ML team. Led by our co-founder Rohit Singh Yadav, ex-Samsung AI.
- AI agents that read, draft, and act, with a person approving
- RAG search and answers over your own docs and data
- Workflow automation across email, CRM and internal tools
- Voice AI and multilingual assistants
Add-on · Quoted per project
Video & motion
Add it to any plan, or book it on its own. Launch films, demos, and social content made by the same team that designs and builds your product, so the story stays consistent.
- Product demo and walkthrough films
- Launch videos and feature announcements
- Social reels and short-form ads
- Thumbnails, motion graphics, and captions
How we work
Clear terms, no surprises.
A clear working model for moving quickly, protecting both sides, and keeping scope visible.
- Contract[01]
- A simple MSA plus a per-project SOW. Yours or ours.
- IP[02]
- Full ownership transfers to you on final payment. Working files included.
- NDA[03]
- Signed before the first call, if you prefer.
- Payment[04]
- 50% to start, 50% on delivery. USD via Wise or bank transfer. Zero-rated export invoice with no GST added.
- Revisions[05]
- Two rounds per phase, defined up front. No surprise scope, no surprise invoices.
- If it's not working[06]
- Kill fee at any phase boundary. You keep everything produced to that point.
Async friendly · Notion / Slack / Loom
Based in India. Built around your hours.
India
New York
- 3 call slots daily, 9am–12pm ET (6:30–9:30pm IST)
- Slack replies within 4 working hours, always the same business day
- Async-first: Loom walkthroughs on every handoff, so you review at your desk, not on a call
- USD invoicing via Wise · W-8BEN on file · IP transfers on final payment
What clients say
Why they love
working with us
What the people we have worked with say about theSerif, by name and company.
Team
The people you'll work with.
A small senior team across AI engineering, software, design, and growth. You work with us directly.
Shubham Urmaliya
Co-founder · Brand & Product
Leads product and brand design, from agent interfaces to design systems. Five years leading design for a global Ed-tech company.
Rohit Singh Yadav
Co-founder · AI, ex-Samsung
AI engineer from Samsung Electronics' AI team in Noida. Designed the three-agent analysis engine behind our Data Profiler, and leads the AI agents and data work we ship.
Yukta Kandhari
Head of Growth & Operations
Former marketing director at a San Francisco VR startup. Runs global communities spanning 100+ countries. Engineer by training.
FAQ
Got questions?
We've got answers
Everything you need to know about pricing, timelines, time zones, and how we work together.
How much does a project cost?
MVP Sprints start from $3,500, Product Builds from $12,000, and Product Partner retainers from $4,500/month. Agentic AI work is quoted per project with a 3-month minimum. Every engagement is scoped and quoted after a 30-minute call.
How long does a project take?
An MVP Sprint goes live in 14 days. A Product Build runs 6–10 weeks. Product Partner is an ongoing monthly retainer.
We're not in India. How do time zones work?
We hold 3 call slots daily, 9am–12pm ET, reply on Slack within 4 working hours, and send a Loom walkthrough on every handoff so you can review on your own time.
How do payments work?
50% to start, 50% on delivery. We invoice in USD via Wise or bank transfer, with a zero-rated export invoice with no GST added.
Who owns the work?
You do. Full IP ownership transfers to you on final payment, working files included.
Will you sign an NDA?
Yes, before the first call if you prefer.
How many revisions are included?
Two rounds per phase, defined up front. No surprise scope, no surprise invoices.
What if it isn't working?
You can stop at any phase boundary by paying the kill fee, and you keep everything produced to that point.
What will I receive?
For software and AI work: the full source code in your repository, the production deployment, and documentation. For design: Figma files plus PNG, JPEG, PSD and vector files (SVG, AI, PDF).
Do you build AI agents and full software, or only design?
We build them. Our co-founder Rohit leads AI engineering (ex-Samsung AI), and we have shipped AI agents, MVPs and full-stack platforms such as Straxion AI, Quotiq and Backersstage Capital. See the Data Profiler in our lab for the kind of work we ship.
Do you make videos too?
Yes. Our in-house video team makes product demos, launch films, social reels, and motion graphics. Add it to any plan or book it on its own, quoted after a short call.
How do I get started?
Book a 30-minute discovery call. We'll scope the work and send you a quote.
The journal
Questions clients ask,
answered in three minutes.
- Process
How do you ship an MVP in 14 days?
A VC firm came to us with an idea and a deadline. Two weeks later the platform was live. Here's the sprint we run.
Sept 20264 min read - AI & data
Why check the data before you trust the insight?
Our lab's Data Profiler runs three agents in a fixed order. The order is the point.
Sept 20263 min read - Product design
Should AI ask before it acts?
The most important button in Quotiq isn't the one that saves time. It's the one that waits for you.
Sept 20263 min read
Get started
Turn your product into proof
Book a 30-minute call in US hours. We scope the work, then send a quote.
Discovery call with theSerif
We scope the work together, then send a quote.
30 minGoogle Meet
01 Pick a day
Times in EDT
02 Pick a time